What happens when a small European nation stops thinking of itself as a destination and starts positioning itself as a gateway to the world?
In this episode of Brown Business, part of our Nation briefing series, we explore that question with Michael Damianos, Minister of Energy, Commerce and Industry of the Republic of Cyprus, in a conversation about the forces reshaping Cyprus and the opportunities emerging at the intersection of Europe, India, the Middle East and the global Indian business community.
Cyprus occupies an unusual position in the global economic map. It is an EU and Eurozone country, strategically located at the crossroads of Europe, Asia, the Middle East and Africa, with a strong English-speaking environment and a common-law legal system. But geography alone does not create a global business hub. The more interesting question is whether Cyprus can build the infrastructure, energy capacity, institutional credibility and commercial ecosystem required to turn its geographic advantage into sustained economic relevance.
That ambition is already visible in the country’s push to attract businesses that genuinely operate from Cyprus; not simply structures that pass capital through the jurisdiction. The future being envisioned is one where companies establish real management, people and decision-making functions on the island, particularly across technology, pharmaceuticals, professional services and other internationally oriented sectors. In an increasingly distributed global economy, the traditional assumption that businesses must be headquartered in the world’s largest financial centres is becoming less certain.
Yet an uncomfortable contradiction lies at the heart of this ambition: how can Cyprus attract energy-intensive businesses when electricity remains expensive, and the country depends heavily on imported energy?
The conversation goes deep into this challenge, examining Cyprus’s enormous solar potential, the long-overlooked need for energy storage, and plans to introduce significant storage capacity from 2027. Cleaner natural gas infrastructure and greater use of locally generated renewable energy could fundamentally change the economics of operating in Cyprus. Data centres and technology businesses, in particular, could benefit from a more resilient and cost-effective energy system.
Then comes the question of connectivity, both physical and geopolitical. The Great Sea Interconnector emerges as more than an energy infrastructure project. It represents a potential strategic link between Cyprus and the wider European energy system, while also carrying significant geopolitical implications. But strategic importance does not eliminate commercial reality. With substantial costs ultimately affecting Cypriot electricity consumers, the project raises an equally important question: how do you balance geopolitical ambition with economic affordability?
The discussion then turns towards one of Cyprus’s most intriguing relationships: India.
The next phase of the Cyprus–India relationship could mean moving beyond financial flows toward genuine operating businesses, investment, and commercial activity. Plans for a potential trade office in Mumbai signal an attempt to put Cyprus closer to India’s business ecosystem, not simply its political capital. The objective is to create a two-way corridor where businesses can understand how Cyprus can function as a European base while also facilitating investment between India and international markets.
This naturally leads to the broader Global Indian opportunity. As Indian entrepreneurs, family offices and high-net-worth individuals become increasingly international, the search is no longer simply for places offering low taxation. It is about finding jurisdictions that combine stability, legal certainty, connectivity, quality of life and the ability to support genuinely global businesses.
Could Cyprus become one of those jurisdictions?
The episode ultimately leaves us with a provocative proposition: in a world where business is increasingly global, and location is becoming less restrictive, perhaps the next major business hubs will not necessarily be the biggest ones, but the smartest ones.
And Cyprus is betting that it can be one of them.
Disclaimer: The perspectives expressed by the guest are their own and do not necessarily reflect those of our platform. This discussion is intended solely for knowledge sharing and should not be interpreted as an endorsement.
Produced by Global Indian Series for the Global Indian Network.
Script by Rajan Nazran
original idea: Rajan Nazran
Introduction music: (https://freesound.org/people/Timbre)