political consulting firms in india

A Guide to the Top Political Consulting Firms in India in 2024

In the dynamic landscape of Indian politics, the role of political consulting firms in India has become increasingly vital. These firms serve as the architects behind strategic campaigns, policy formulation, and public relations manoeuvres, shaping the trajectories of political entities across the nation.

As India's democracy evolves, understanding the key players in this arena is paramount for politicians, parties, and the public. We delve into how these firms shape political narratives, influence public opinion, and craft winning campaigns. Whether you're a political enthusiast or a curious reader, this guide offers a comprehensive understanding of the behind-the-scenes orchestrators of Indian politics. Welcome to the world of political consulting in India.

What is Political Consulting?

Politics, intrinsically tied to creating and interpreting laws and public policy, is not just about the politicians we see. Behind the scenes, political consultants play a crucial role in empowering political entities to ascend to power. They are the backbone of successful political campaigns, providing effective guidance and counsel to political leaders.

The realm of political consulting is a specialized service sector that offers strategic counsel, expertise, and assistance to candidates, political parties, and other participants in the political arena. These consultants provide a plethora of services designed to help their clients reach their goals, be it winning elections, influencing public sentiment, advocating for policy alterations, or managing crises. The scope of political consultancy includes devising campaign strategies, crafting messages, managing media relations, fundraising, conducting polls, analyzing data, and organizing at the grassroots level.

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Impact of Political Consulting

Political consulting firms in India play a significant role in shaping electoral campaigns. Consultants employ various strategies to ensure that their clients triumph in their battles. These political strategists serve as advisors to their clients, be it individual candidates or political parties. Through meticulous analysis, these consultants develop policies, strategies, and campaigns that resonate with the larger public, thereby affording their clients a greater grasp and purview over the political landscape of the country.

Political consultancy firms further give their candidates a political edge by driving campaigns that have the potential to alter public sentiments significantly. They achieve this through effective political communication with the public and a strong election strategy. Political consulting companies and agencies run data-driven campaigns for effective election strategies. The election strategists manage field operations to ensure rallies and other processions run smoothly.

Furthermore, an essential aspect of all election campaigns is to display positive public relations and have effective media management. Election campaigning includes overseeing all media management and public relations and ensuring effective communication between the public and the candidate. Political consulting agencies utilize social media platforms to build a base for strong digital communications and promote the areas mentioned above.

Top Political Consulting Firms in India

Political consultancy and political consulting firms in India have surged in popularity in the last couple of decades, with many such firms gaining affluence in the last few years. The business has expanded substantially, and many political parties have begun to employ political consultancy services. With the growing size and diversity of Indian voters, election monitoring becomes crucial, and candidates or parties must have dedicated teams working on various aspects to ensure the best chance for success.

We will be taking a look at some of the top consulting firms in India, the first of which will be I-PAC.

Indian Political Action Committee (I-PAC)

I-PAC, or the Indian Political Action Committee, is an Indian political consultancy firm founded by Prashant Kishor in 2013. Initially beginning as the Citizens for Accountable Governance (CAG), Prashant Kishor and his core team served as invaluable advisors to Narendra Modi and the Bharatiya Janata Party for the 2014 Lok Sabha elections. Kishor played a crucial role in transforming Modi's public image from religion-based politics to one focused on economic development and growth.

I-PAC is arguably the most prominent political consulting firm in India, with its success in 2014 playing a transformative role in the industry. Many new political consulting companies in India have begun operations in the last decade and directly or indirectly stem from I-PAC.

I-PAC employs several innovative methods to ensure its candidates' success, including grassroots research, extensive campaigning, and penetration of the online market. These techniques have led them to many electoral triumphs, especially in Andhra Pradesh with the YRC Congress party (Jagan Mohan Reddy) and in Delhi with the Aam Aadmi Party (Arvind Kejriwal).


Founded in 2008 by Vivek Bagri, Leadtech was the first political consulting firm in India. Based in Gurgaon, Haryana, Leadtech provides many services for prospective clients, from door-to-door data collection and marketing to researching exit polls and opinion polls. The company prides itself in its data-driven approach and employs individuals with a technology-based background.

For over 15 years, Leadtech has established itself as one of the top political consulting firms in India. Currently, they work with clients in many states, such as Madhya Pradesh and Uttar Pradesh.


Rajneethi Consulting is a prominent political consulting firm headquartered in Bengaluru, India. With over 8 years of experience managing elections across India and other Asian nations, it offers strategic Political Communication, Constituency Profiling and Management, Campaign Management, Digital Media Management, and Polling and Political Data Analysis services.

Rajneethi's uniqueness lies in the thorough geographic and demographic research integrated into its campaign plans, data-driven approach, and a team of experts from diverse backgrounds, including management and technical institutions such as IIMs and IITs. While maintaining confidentiality regarding specific client names, they work with various clients, including MLAs, MPs, election candidates, elected officials, campaigns, and political parties in India and other Asian countries.

Political Analysis

Political Analysis, or PA, is one of the leading political consulting firms in India and is based in Tamil Nadu. It offers expertise in promoting politicians and parties through traditional, digital, web, and mobile platforms and custom strategies for each client through extensive research methods. PA focuses on understanding voter behaviours and demographics to enhance its clients' chances of success in state/general elections.

PA's most recent and prominent work includes strategizing during the 2018 Karnataka assembly elections and the 2019 Lok Sabha elections. They work with many political parties, including the BJP, Congress, and AIADMK.

Varahe Analytics

Varahe Analytics specializes in electoral campaign management, governance feedback, advisory services, and policy formulation and analysis. They offer actionable advice and assist in execution by translating data-backed insights and ground intelligence into comprehensive strategies. The firm collaborates with experts from distinguished institutions and diverse backgrounds across teams dedicated to political intelligence, research, analytics, campaigns, and media & communications.

Their work primarily includes collaboration with the BJP in several states like Uttarakhand, Goa, and Assam.

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In conclusion, the influence of political consulting firms in India underscores their indispensable role in shaping the country's political landscape. From devising innovative campaign strategies to offering data-driven insights, these firms play a crucial role in navigating the complexities of electoral politics. As India's democracy continues to evolve, understanding and leveraging the expertise of these firms becomes imperative for politicians, parties, and the public alike. With their diverse skill sets and strategic acumen, political consulting firms in India are poised to remain key architects in driving political narratives, influencing public opinion, and crafting winning campaigns in the dynamic realm of Indian politics.


How to start a political consulting firm?

Starting a political consulting firm in India requires understanding the political landscape, defining your business model, clarifying your vision and mission, assessing your skills, identifying your target market, investing in tools and networks, building a competent team, setting competitive pricing and proposals, staying organized, and delivering results. By strategically navigating these steps and leveraging expertise, your firm can thrive in shaping election outcomes and providing valuable services to political clients.

What is a political consultant?

A political consultant is a professional who provides strategic advice, expertise, and assistance to political candidates, parties, and organizations. They offer services such as campaign strategy, messaging, media relations, fundraising, data analysis, and voter outreach to help clients achieve their political objectives and win elections.

How much do political consultants charge?

To get the most accurate quotes, it is best to directly contact the firm you are most interested in working with. While the range of fees consultants charge may be large, it is best to first shortlist companies you would want to work with and then have them assess your needs directly to get the most accurate idea of the charges.

How to get into political consulting?

While no specific courses or academic training exist to get into political consultancy, it is most advisable to first get a bachelor's degree in political science. Following this, it is best to get volunteering experience and climb the ladder within political consulting firms in India.

Samar Takkar

Samar Takkar is a third year undergraduate student at the Indian Institute of Psychology and Research. An avid tech, automotive and sport enthusiast, Samar loves to read about cars & technology and watch football. In his free time, Samar enjoys playing video games and driving.

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