The rapid advancement in artificial intelligence (AI) and digital transformation are reshaping businesses all over the world, presenting both opportunities and ethical dilemmas. While technology enhances efficiency and scalability, it also raises concerns about privacy, fairness, and accountability.
Ethics is derived from the Greek word 'ethos', which means a person's fundamental orientation toward life. Ethos is a set of beliefs about the social behavior to be practised by people. Indian ethos and business ethics together offer a guiding framework for responsible business practice. Indian ethos- rooted in ancient wisdom, ethical values, and societal well-being -provides valuable insights into navigating business ethics in the digital age.
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Indian Ethos and its Features
Indian wisdom and philosophy, deeply embedded in spiritual aspects and cultural traditions, emphasize ethical conduct in all aspects of life, including business. Known through great scriptures like the Vedas, Upanishads, and the Gita, Indian ethos encompasses various ethos of life, like spiritual principles, morality, family values, and social responsibility.
In India, Indian ethos and business ethics are closely tied and emphasize the importance of social responsibility, integrity, and honesty. Following are the key aspects or features of Indian ethos to guide decision-making in AI-driven enterprises:
- Dharma (Righteousness and duty) - The concept of dharma is not just related to religion as broadly understood in current life situations. An intangible concept, dharma in business implies operating with honesty, integrity, fairness, and a commitment to social welfare. Companies must ensure that their algorithms and decision-making processes align with fairness and justice, avoiding bias and discrimination.
- Ahimsa (Non-violence and ethical AI) - Ahimsa advocates for basic human values like non-harmful practices, extending beyond physical violence in human life to include ethical considerations in technology and business. AI-driven businesses must avoid practices that do not follow a code of conduct and instead exploit workers, manipulate users, or invade privacy to not lead to mass unemployment or social inequalities.
- Seva (Selfless service and corporate responsibility) - Indian tradition promotes the idea of selfless service, which aligns with modern corporate social responsibility (CSR). Indian ethos and business ethics ensure that companies adopt ethical supply chains, ensuring fair wages, humane working conditions, and environmentally sustainable practices.
- Karma (Cause and effect) - Karma, or cause and effect, is where actions have consequences. In business, the concept of karma emphasizes the importance of ethical behavior and treating everyone with respect and fairness to expect the same. When businesses act with a sense of responsibility and treat their employees, customers, and stakeholders with respect, they are more likely to succeed in the long run.
- Satyam (Truth and transparency) - Transcending materialistic life and transparency in AI decision-making are essential to maintaining trust. Professional organizations must disclose how AI algorithms function, ensuring users and stakeholders understand the implications of digital decisions.
- Loksangraha (Collective welfare and inclusive growth) - Business ethics should go beyond profits to ensure the welfare of society. AI should be used to bridge the digital divide, ensuring that marginalized communities have access to digital resources for a modern life.

Business Ethics in the Age of AI
With AI's increasing role in decision-making, Indian ethos and business ethics need to go hand-in-hand to face the ethical challenges encountered regularly:
- Ethical AI development - Requires regular audits of algorithms to detect and mitigate bias, diverse and inclusive data sets to ensure fairness and regulatory frameworks to enforce accountability and function as a business with integrity.
- Data privacy and security - Businesses need to protect user data from misuse, breaches, and unauthorized access by adopting ethical data collection practices that ensure compliance with privacy laws and respect consumer rights, such as secure transactions as their responsibility toward colleagues.
- Human-centric AI and job preservation - Professional organizations must focus on reskilling and upskilling employees to adapt to AI-driven workflows, as AI should augment human capabilities rather than replace jobs entirely.
- Algorithmic transparency and accountability - AI decision-making should be explainable, interpretable, and under acceptable values. Businesses must be accountable for AI-driven decisions, particularly in areas like finance, healthcare, and law.
The Role of Indian Corporations in Ethical AI Adoption
As India emerges as a global leader in digital transformation, Indian corporations play a critical role in ensuring AI is used ethically by the perfect blend of Indian ethos and business ethics. Ethical guidelines for AI applications should align with Indian values and basic principles, and companies should establish AI ethics committees to oversee responsible AI use.
AI firms should collaborate with academic institutions to develop AI models that reflect fairness and inclusivity. Research in AI ethics should focus on minimizing bias and enhancing interpretability. Companies need to invest in AI literacy programs for organization employees and the general public to increase social awareness of how the digital world is growing to function and its ethical implications, as even the smallest of work can be done through their mobile phones.
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Conclusion
Together, Indian ethos and business ethics offer a robust moral compass for navigating businesses in the digital age. By applying principles like Dharma, Karma, and Seva to AI-driven models in business, companies can build trust, inclusivity, and sustainability to ensure the welfare and development of society.
Business organizations have a social and ethical responsibility along with the economic mission of creating value for shareholders or owners of businesses, again solidifying the fact that ethical behavior brings significant benefits to a business. An ethical approach to AI development and digital transformation should prioritize Indian ethos & values, ensuring that technology remains a force for good rather than a tool for exploitation.

FAQs
What is Indian ethos in business ethics?
Indian ethos in business ethics refers to the integration of ancient wisdom literature of India and secular values that propagated a peaceful life like Dharma, Ahimsa, Seva, Karma, Satyam, and Loksangraha into the development of business, corporate practices, ensuring fairness, transparency, and social responsibility.
What is the difference between ethics and Indian ethos?
Ethics refer to a universal set of moral principles that govern right and wrong behavior in personal and professional life. Indian ethos for management, on the other hand, is a value system rooted in Indian philosophy that integrates ethical principles like spiritual principles, culture, and a holistic approach in terms of ethical decision-making.
Why is ethos important in business?
Ethos is important in business as an ethical organization builds trust, integrity, and a strong ethical foundation through respecting personal values, ensuring long-term success, welfare of society, and stakeholder confidence.